"Compel the poor to live upon a crust of bread, by soft mild arts.- William Blake, from The Four Zoas
Smile when they frown, frown when they smile; and when a man looks pale
With labour and abstinence, say he looks healthy and happy;
And when his children sicken, let them die; there are enough
Born, even too many, and our earth will be overrun
Without these arts. If you would make the poor live with temper,
With pomp give every crust of bread you give; with gracious cunning
Magnify small gifts; reduce the man to want a gift, and then give with pomp.
Say he smiles if you hear him sigh. If pale, say he is ruddy.
Preach temperance: say he is overgorg'd and drowns his wit
In strong drink, though you know that bread and water are all
He can afford. Flatter his wife, pity his children, till we can
Reduce all to our will, as spaniels are taught with art."
(h/t wood s lot)